Is there a requirement and demand for affiliate marketers today? Yes, there is a huge requirement and demand. One challenge faced in the affiliate marketing industry is people’s wisdom and knowledge. Newcomers doubt if it is achievable, and nonbelievers or critics claim that the cost-effective prices of affiliate marketing degrade or lower the bar for online advertising. But there is a proper and justified reason that affiliate marketing has endured steady growth throughout the ups and downs of online advertising. Affiliate marketing has evolved to become a stable source of sales for a wide range of marketers.
Affiliate marketing has evolved from the early years when some regarded it as the future of online advertising, while others claimed it was the collapse or breakdown of the medium. It’s now a channel that generates anywhere from five to 25% of online sales for many of the world’s biggest brands.
Almost all major multi-channel marketers have an affiliate program of some kind. The critical thing to remember is that affiliate programs now come in all shapes and sizes. The idea of a broadened affiliate program with an infinite and uncontrolled number of affiliates is a thing of the past. Approximately all marketers agree that affiliates add value to an online marketing effort, but the program must be tailored to suit the marketer’s objectives.
Affiliate marketing did not bring an end to higher priced forms of online media advertising. The gain of the affiliate marketing in reducing sales cost effectively by way of a pay-for-performance model paved the way for other forms of performance and targeted based advertising, such as portal advertising and CPA-based search. Affiliate marketing has evolved, with affiliates and marketers gaining and becoming more knowledgeable and programs more integrated with other forms of online marketing.